Home
A legacy of leadership
Over the course of his career, Reed Nyffeler has led teams through rapid growth and operational transformation. His philosophy centers on empowering others to lead boldly, creating organizations equipped to thrive for generations.
About the Book
Lead Exponentially
Make sustainable, exponential growth possible in your organization—start developing purposeful leaders today.
Very few organizations can withstand the test of time. In fact, most won’t last more than twenty years, with the largest contributing factor to the quick downfall of organizations being weaknesses in leadership.
But with Lead Exponentially, you can take steps to ensure that your legacy of purpose will live on for generations. This book is a primer on leadership development that will help you improve your ability to grow well-prepared and inspired leaders, resulting in more sustainable, enduring organizations. Author and business owner Reed Nyffeler provides a practical approach to investing in the future, walking you through what you should look for in an emerging leader, how to develop leadership skills within these individuals, ways to integrate their evolution in day-to-day business operations, and much more.
Lead Exponentially imparts principles and frameworks designed for leaders who are called to empower other leaders in an intentional, authentic way. Between actionable strategies, historical and biblical examples, and anecdotes from his own leadership journey, Nyffeler will guide you to expand the capacity of individuals and of whole organizations to navigate the uncertainties of the future, creating exponential growth that lasts well beyond yourself.
Order Lead Exponentially Now!
Available Everywhere Books Are Sold
October 28,2025
About the Author
Reed Nyffeler
Reed Nyffeler is a lifelong entrepreneur with a passion for developing the next generation of leaders, finding solutions, and implementing growth strategies. Reed is the CEO and founder of Signal, a fast-growing, industry-leading security services franchisor with a mission to provide peace of mind to pursue passion in life. Reed also founded Filtergo, a national HVAC filter replacement service designed to simplify air care for businesses and Framebrand, a franchise development company that helps franchise brands scale more effectively. He is the author of Transform through Purpose: Your Path to Living an Authentic and Intentional Life.
Grounded in faith, Reed has learned to identify his priorities and live with purpose in every area of his life. He carefully balances his professional aspirations with time spent enjoying and connecting with his happy, thriving family of six.
Founded on the idea that peace of mind is the foundation of a better life, Signal has grown into one of the nation’s leading security service franchises. Reed created Signal to professionalize an industry often overlooked, combining reliable service, strong community values, and opportunities for entrepreneurs to make a meaningful impact in their local markets.
Filtergo began with a simple premise: clean air shouldn’t be complicated. Reed founded the company to simplify HVAC filter maintenance for businesses and property owners while creating opportunities for young entrepreneurs to lead with purpose and grow through meaningful, hands-on experience that builds lasting
leadership skills.
Framebrand was born from Reed’s own franchising experience and the realization that most brands lack the tools, insights, and infrastructure needed to scale successfully. Built by franchisors for franchisors, Framebrand helps brands grow with intention by providing the strategic framework, technology, and analytics needed to strengthen performance at every stage.
Start Watching & Continue Reading
Catch more of Reed's lessons on leadership on his YouTube series, ReedFlections,
and keep learning through his first book, Transform Through Purpose.
Contact
"*" indicates required fields